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Aj Pappalardo, the son of Giuseppe Pappalardo, the founder of Joe & Pat's in Staten Island, wanted to create an institution like his father's in Manhattan.

He was inspired by the 57 year old family recipe and created his own instant classic.

Rubirosa is a family-run, Italian-American, neighborhood restaurant and pizzeria.

In addition to our famous pizza, we proudly offer Italian-American classics featuring a wide array of pastas made fresh in-house daily.

Rubirosa is located in the heart of Nolita and its clientele bridges the gap between the old and new neighborhood regulars. Rubirosa's homey and comfortable atmosphere welcomes every occasion, from family-style group dining to drinks and antipasti at our cozy bar.

Pizza angel logo lovingly designed by Ginger Fé.


We begin taking reservations up to 7 days in advance for parties up to 7 people. If you do not see availability, we do leave space for walk-ins! For questions, email or fill out the form below!

Group Dining
For groups of 8 people or more, click here.

For catering inquiries, click here

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From an office party to an at-home celebration,
we can help cater your next event.
Our catering menu can be found here.

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