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Our Story

a man preparing food in a kitchen

Rubirosa is a family-run neighborhood favorite on Mulberry Street since 2009.

AJ Pappalardo was the son of Giuseppe Pappalardo - the founder of Joe & Pat's in Staten Island.  After years of working the family business he wanted to create an institution like his father's in Manhattan.  He was inspired by the 57 year old family recipe and created his own instant classic.

While we may be known for our legendary thin crust pizzas, we also offer a full menus featuring hand-made fresh pastas, gluten free menu and Italian American classics.

Rubirosa is located in the heart of Nolita and  bridges the gap between the old and new neighborhood regulars. Our homey and comfortable atmosphere welcomes every occasion, from family-style group dining to a casual afternoon apertivo at our cozy bar.

Rubirosa also offers our signature Vodka Sauce , Marinara and Olive Oil for purchase at Rubirosa and nationwide.

 Ship Rubirosa to your Home!

We look forward to welcoming you ! Buon Appetito!

a close up of a wheel

Pizza angel logo lovingly designed by Ginger Fé.