Main Content Starts Here, tab to start navigating


Aj Pappalardo, the son of Giuseppe Pappalardo, the founder of Joe & Pat's in Staten Island, wanted to create an institution like his father's in Manhattan.

He was inspired by the 57 year old family recipe and created his own instant classic.

Rubirosa is a family-run, Italian-American, neighborhood restaurant and pizzeria.

In addition to our famous pizza, we proudly offer Italian-American classics featuring a wide array of pastas made fresh in-house daily.

Rubirosa is located in the heart of Nolita and its clientele bridges the gap between the old and new neighborhood regulars. Rubirosa's homey and comfortable atmosphere welcomes every occasion, from family-style group dining to drinks and antipasti at our cozy bar.

Pizza angel logo lovingly designed by Ginger Fé. 




We accept reservations for parties of 7 or less up to 7 days in advance. To make a reservation  please book directly through the Resy app,  email or call us at 212-965-0500. 

For parties of 8 and up, please contact us through here! We accept large party reservations up to two months in advance.


Delivery is through our delivery partners DoorDash, Caviar or Grubhub

a drawing of a facea drawing of a face

Pick Up

To schedule a pick up order CLICK HERE


Please note all catering orders require a 48 hour notice and are final and subject to a cancellation fee if cancelled within 24 hours. Catering orders are only available for pick up.

You can review our current catering options HERE. For additional questions, please email

We are open 7 days a week 11AM-10PM

We look forward to hearing from you soon!

Please check errors in the form above
Thank you for your inquiry. We’ll be in touch shortly.